LimeLife’s professional beauty heritage reaches back to Alcone, a family-owned New York store that supplied makeup to film, theatre and television beginning in 1952. Michele Gay and Madison Mallardi founded LimeLife in 2015 to bring that professional standard to women more broadly, and the brand has been part of the L’Occitane group since 2018. Today, its Beauty Guides share LimeLife’s makeup and skincare with customers in eight countries.
Leaping Bunny Certified Cruelty-Free
EU Cosmetic Safety Testing
Compliance program
La Chae CosmeticsFounded by image consultant Margaret Clark—known as Lady La Chae—La Chae Cosmetics creates retail makeup for the unique needs of women of color. Clark opened her first location in July 1995 and brings more than 35 years in the professional beauty and spa industry to the brand. Based in Lyndhurst, Ohio, the company also offers makeup education through La Chae Makeup Academy.BEDFORD, OH
Laura MercierThirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.NEW YORK, NY
MC Beauty GroupBuilt around the Marie Claire Group’s beauty authority, MC Beauty Group develops customized beauty lines through an integrated network spanning brand conception, formulation, packaging, manufacturing and delivery. Its ecosystem includes French Cosmetic Valley factories specializing in Made in France skincare, haircare and fragrances, alongside creative, brand-building and beauty investment capabilities. The group draws on Marie Claire’s heritage, established in 1937 and now recognized for beauty expertise in 35 countries.New York, NY
LivauraFounded in New York in 1987, Livaura develops skincare, lip care and beauty tools through a portfolio of beauty brands. Its best-known signature is pH-activated lip color that adapts to the wearer, alongside its long-running retinol skincare line. Livaura says its products are made in the United States and Korea, have reached more than 50 countries, and have surpassed 100 million units sold.NEW YORK, NY