Founded by women to bring transparency to women’s health, LOLA makes period care and sexual and vaginal wellness products with clearly labeled, non-toxic ingredients. Its offerings are reviewed by a medical advisory board that includes board-certified specialists, while the company pairs product sales with evidence-based health education and reproductive-health advocacy. LOLA has also donated more than 6 million products to people in need and gives customers a choice of nonprofit for 1% of each purchase.
Aunt FlowFounded by Claire Coder at age 18 after she got her period in public without supplies, Aunt Flow makes free-vend period-product dispensers and supplies organic cotton pads and tampons for schools, businesses and public restrooms. The woman-owned company designs ADA-compliant dispensers that hold up to five times more product and has donated millions of period products to people in need since 2021. Aunt Flow now works with more than 900 organizations to make menstrual care available without coins or stigma.COLUMBUS, OH
ElysianElysian was founded by Sunyata Smith, a trained scientist, college professor, and advocate for holistic wellness who saw intimate care as an overlooked part of women’s wellbeing. The company creates luxury feminine wellness for women navigating sensitive skin and hormonal transitions, using science-informed formulations designed to support comfort without working against the body’s natural balance. Its work also includes developing cosmetic-science education for students underrepresented in STEM.BROOKLYN, NY
PlaygroundPlayground makes clinically tested, hormone-free intimate wellness products for women, including vaginal hydration inserts and water-based lubricants. Co-founded by Catherine Magee, Christina Aguilera, and Sandy Vukovic, the brand pairs product development and women’s health expertise with a clinical team led by a board-certified OB/GYN. Its products are made in the USA, and the company says they are available in more than 1,500 store locations and recommended by over 500 healthcare providers.NEW YORK, NY
Badgerface Beauty SupplyFounded by Kristina Strain in 2014, Badgerface Beauty Supply makes small-batch, handmade bath, body, and natural skincare products with an unapologetically irreverent voice. The woman-owned company pairs practical self-care with low-waste packaging and a “you don’t need fixing” philosophy, while donating 15% of one week’s profits each month to women’s-rights organizations.GILBERTSVILLE, NY