Playground makes clinically tested, hormone-free intimate wellness products for women, including vaginal hydration inserts and water-based lubricants. Co-founded by Catherine Magee, Christina Aguilera, and Sandy Vukovic, the brand pairs product development and women’s health expertise with a clinical team led by a board-certified OB/GYN. Its products are made in the USA, and the company says they are available in more than 1,500 store locations and recommended by over 500 healthcare providers.
Clinically Tested
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Hypoallergenic
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Dame Products, IncFounded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, Dame Products designs and develops sexual-wellness products, including vibrators and intimate essentials. The women-led company builds its products around in-house engineering, research through Dame Labs and feedback from a community of more than 10,000 people. Dame’s first product, the wearable couples vibrator Eva, was crowdfunded and helped establish its focus on closing the pleasure gap through body-safe, user-tested design.BROOKLYN, NY
LOLAFounded by women to bring transparency to women’s health, LOLA makes period care and sexual and vaginal wellness products with clearly labeled, non-toxic ingredients. Its offerings are reviewed by a medical advisory board that includes board-certified specialists, while the company pairs product sales with evidence-based health education and reproductive-health advocacy. LOLA has also donated more than 6 million products to people in need and gives customers a choice of nonprofit for 1% of each purchase.New York, NY
GoodpartsBrooklyn-based Goodparts is an independent, queer-owned personal care brand that makes personal and sexual wellness products, including its signature lube. Started by Dave in early 2019, the company makes its products in the USA and gives intimate-care packaging the clean, ergonomic look of skincare rather than something to hide in a drawer. Its Ultra-Smooth Silicone Lube has earned recognition from Men’s Health, Cosmopolitan, and GQ.
ElysianElysian was founded by Sunyata Smith, a trained scientist, college professor, and advocate for holistic wellness who saw intimate care as an overlooked part of women’s wellbeing. The company creates luxury feminine wellness for women navigating sensitive skin and hormonal transitions, using science-informed formulations designed to support comfort without working against the body’s natural balance. Its work also includes developing cosmetic-science education for students underrepresented in STEM.BROOKLYN, NY