Founded by Shae Hong in 2003, Made By Gather develops and markets consumer kitchenware through its own brands, including bella and Beautiful, as well as private-label partnerships. The company pairs trend-forward design with product innovation and retail relationships, shipping 15 million units annually through a team of more than 215 employees across North America and Asia. Its bella brand ranks first in U.S. toasters and griddles, while Beautiful is Walmart’s top-selling stand-mixer brand.