Equity Brands designs and develops consumer products while managing a portfolio that brings heritage names such as BLACK+DECKER, Betty Crocker, got milk? and Pioneer Woman to new categories. Founded through W Appliance in 2012 by Michael Jemal, the company also builds private-label brands and supports them with an in-house e-commerce team serving platforms including Amazon, Walmart and Wayfair.
California Electronic Waste Recycling Act battery-embedded product requirements
Compliance program
Made By GatherFounded by Shae Hong in 2003, Made By Gather develops and markets consumer kitchenware through its own brands, including bella and Beautiful, as well as private-label partnerships. The company pairs trend-forward design with product innovation and retail relationships, shipping 15 million units annually through a team of more than 215 employees across North America and Asia. Its bella brand ranks first in U.S. toasters and griddles, while Beautiful is Walmart’s top-selling stand-mixer brand.New York, NY
Secret CelebrityFounded in 2013 by entrepreneurial co-founders Lisa Cammarata and Kathy Sio, Secret Celebrity creates and licenses home décor brands for retail, pairing interior designers with manufacturers to develop collections for national and international distribution. Its curated portfolio includes the house brand Secret Celebrity alongside designer-led collections such as Celerie by Celerie Kemble and the indoor-outdoor-minded Retreat brand.NEW YORK, NY
Prime Brands Group, IncPrime Brands Group is a consumer-products company built around branded partnerships and the customer experience. It helps retail and brand partners develop and bring products to market, with a portfolio that includes Sharper Image and other recognizable consumer names.BROOKLYN, NY
Pattern BrandsPattern Brands builds a family of consumer brands focused on thoughtfully designed products for the home. Its portfolio includes Onsen’s fast-drying waffle towels, Miracle Made’s sleep products, and GIR’s durable silicone kitchen tools.New York, NY