Pattern Brands builds a family of consumer brands focused on thoughtfully designed products for the home. Its portfolio includes Onsen’s fast-drying waffle towels, Miracle Made’s sleep products, and GIR’s durable silicone kitchen tools.
Miracle Made®Miracle Made® creates bedding and bath essentials designed around a practical sleep problem: staying cool and fresh through the night. Its signature sheets use breathable cotton with a Swiss-engineered silver treatment to reduce odor-causing bacteria, while products such as the RemyCloud® pillow add adjustable support and two cooling surfaces. The brand joined the Pattern family of home brands in 2023.
Yamazaki HomeYamazaki Home designs and makes thoughtfully considered home goods that bring Japanese small-space living to everyday organization. The company began over a century ago as a small, family-run ironing board manufacturer in Japan and now develops thousands of products, including its clean-lined Tower and warm, wood-accented Tosca designs. With offices in Japan, New York, and Düsseldorf, Yamazaki continues to introduce practical objects intended to make home life simpler.BROOKLYN, NY
Equity BrandsEquity Brands designs and develops consumer products while managing a portfolio that brings heritage names such as BLACK+DECKER, Betty Crocker, got milk? and Pioneer Woman to new categories. Founded through W Appliance in 2012 by Michael Jemal, the company also builds private-label brands and supports them with an in-house e-commerce team serving platforms including Amazon, Walmart and Wayfair.NEW YORK, NY
Soft-Tex InternationalSoft-Tex International is an innovation company focused on bedding and home comfort products designed to help people sleep and live better. Its product categories include mattresses, pillows, memory foam products, bed toppers, mattress pads, and mattress protectors.WATERFORD, NY