Known for its “beauty of possibilities” approach, Maesa is a beauty company that incubates and grows brands for consumers seeking accessible prestige products. Launched in 2023, its Maesa Magic Incubator extends that entrepreneurial spirit by supporting emerging beauty and wellness entrepreneurs from underserved communities.
Slate BrandsSlate Brands is a digitally native beauty brand incubator that develops and scales fragrance and men’s wellness brands. Its data-first in-house team works with master perfumers, creators and strategic partners to take ideas from concept through product development, e-commerce and distribution. The company’s portfolio includes creator-led names such as Auden Lueur, founded by XO MaCenna, and Bella Perversa, created by Daisy Marquez.New York, NY
MANA Products, IncFor more than five decades, MANA Products has developed and manufactured branded and private-label beauty products, turning new formulas into color cosmetics, skincare and hair care for established brands, makeup artists and emerging companies. Headquartered in Long Island City, the company makes its products in New York at two GMP-, FDA- and OTC-compliant facilities. Its Brand Accelerator and Ready to Retail programs give smaller beauty brands access to established formulas and faster paths to market.NEW YORK, NY
WaldencastBorn from the creative community of downtown New York City’s Milk Studios, Waldencast is a beauty and wellness platform built around purpose-driven brands. Its best-known brand, Milk Makeup, was founded in 2016 and expresses that creative heritage through inclusive cosmetics made for self-expression.
cosnova Beauty GmbHFounded in 2001 by Christina Oster-Daum and Javier González, cosnova Beauty develops affordable, trend-focused cosmetics and beauty brands designed to make quality beauty accessible to everyone. From its Sulzbach roots, the company has grown into an international business with brands including essence, Catrice and INAO, reaching consumers in more than 90 countries. Its roughly 1,000 employees renew 40% of the standard range each year, while the company’s own logistics center ships millions of products worldwide.NEW YORK, NY