Rooted in the Russian plant remedies that inspired founder Katya Kupor, Malaya Organics has crafted natural personal-care formulas since launching in 2014. Kupor is an expert formulator, product designer and certified aromatherapist whose small-batch work is especially suited to sensitive, reactive and acne-prone skin.
Trees and Flowers For SkinCreated by makeup artist Lynda Eichner after more than two decades preparing clients for film, television and red-carpet appearances, Trees and Flowers For Skin makes botanical skincare centered on its Calming Oil For Skin. Eichner’s study of herbal remedies and time spent shadowing a Japanese master healer inform the brand’s use of organic and wildcrafted ingredients. The line grew from the oil’s popularity with Eichner’s clients and beauty insiders and now includes exfoliating and body-care treatments.NEW YORK, NY
NAPRIM NaturalsAfter two decades as a cosmetologist, founder Stefanie Lendzian created NAPRIM Naturals to make plant-based, talc-free powders for soothing sensitive skin, scalp and hair. The Ohio-based company grew from her search for a gentler answer to her daughter’s eczema and dermatitis, and its formulas are made in the USA with organic and all-natural ingredients. NAPRIM also offers a soothing powder for pets, extending its natural-care approach across the household.
Earthen SkinCareFounder and president Mike Tabiri built Earthen SkinCare from his own long search for relief from flaky skin, developing a formula that restored his confidence before expanding it into a small-batch skincare line. Today, he hand-crafts the collection in a small laboratory, including the clinically tested InstantPeel™ exfoliant for people seeking an alternative to harsh acid peels or dermabrasion.PLEASANTVILLE, NY
& Tread WellFounded by sisters Emily and Claire in 2023 after returning to their family farm in New York’s Hudson Valley, & Tread Well makes 100% natural self-care for sensitive skin and senses. Drawing on backgrounds in clinical research and women’s health, the sisters formulate pared-back skincare and fragrance in small batches, blending and pouring products at their family-farm studio with plant botanicals sourced from around the globe. The brand’s dermatologist-tested, synthetic-fragrance-free approach is built around protecting the skin barrier while keeping ingredients recognizable and minimally processed.