Created in 2020 by Lynn Power, James Hammet and Masahiro Sasaki, MASAMI grew from Masahiro’s family tradition of using ocean botanicals in daily life. The brand makes clean haircare centered on mekabu seaweed sourced from a family-owned company in Japan, while its MASAMI Institute supports marine biology research and communities affected by the 2011 tsunami. Its formulas are made for people seeking lightweight hydration across hair types and textures.
Cruelty-Free
Vegan
allyoosAfter two decades in the hair industry, stylist, colorist, and product developer Sam founded allyoos as a friendly clean-beauty brand for everyday hair care. Its plant- and water-based formulas are designed for people who want gentler alternatives to frequent shampooing and conventional hair masks.
Sakura Hair CareInspired by Japanese Head Spa rituals, Sakura Hair Care develops professional hair and scalp care products and salon essentials in Australia. The Australian-owned business supplies salons, wholesalers and at-home users with vegan, cruelty-free formulas made with organic ingredients and high-quality botanicals, while its Molendinar factory supports local dispatch. Its range is designed to bring the calm, restorative feel of a Japanese Head Spa into everyday hair-care routines.AVON, OH
Montauk Hair CoBorn from pre-night-out swims in Montauk, Montauk Hair Co makes ocean-inspired haircare that recreates the soft, textured, windswept feel of hair after a day in the Atlantic. Jon and Will developed its flagship Ocean Hair Texture Treatment after finding that salt sprays were too stiff and conventional styling products too heavy. The company now builds that ritual into a coordinated hair system, using ocean minerals, wild kelp and aloe to create texture with a lighter, more natural finish.
RahuaFounded in 2008 by Ecuador-born hairstylist Fabian Lliguin and fashion forecaster Anna Ayers, Rahua makes plant-powered hair and body care built around Amazonian botanicals such as rahua oil. The company ties each bottle to rainforest protection and Indigenous livelihoods, providing financial and legal support that has helped preserve more than 3.27 million acres of Amazon rainforest and create over 2,500 harvesting and processing jobs for women. Rahua also directs a portion of its profits to conservation and philanthropy through its broader mission, including the EcoAgents nonprofit.NEW YORK, NY