Born from pre-night-out swims in Montauk, Montauk Hair Co makes ocean-inspired haircare that recreates the soft, textured, windswept feel of hair after a day in the Atlantic. Jon and Will developed its flagship Ocean Hair Texture Treatment after finding that salt sprays were too stiff and conventional styling products too heavy. The company now builds that ritual into a coordinated hair system, using ocean minerals, wild kelp and aloe to create texture with a lighter, more natural finish.
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
MASAMICreated in 2020 by Lynn Power, James Hammet and Masahiro Sasaki, MASAMI grew from Masahiro’s family tradition of using ocean botanicals in daily life. The brand makes clean haircare centered on mekabu seaweed sourced from a family-owned company in Japan, while its MASAMI Institute supports marine biology research and communities affected by the 2011 tsunami. Its formulas are made for people seeking lightweight hydration across hair types and textures.PALM SPRINGS, CA
HydroHairLed by New York City stylist Jeorge Napoleon, who has spent 35 years working with fashion houses and high-profile clients, HydroHair makes scalp-first hair-care products and professional rejuvenation treatments. Its botanical formulas center on hydration for natural curls and every hair texture, while the TriBeCa Scalp & Hair Rejuvenation Center brings that philosophy into customized in-person care.BROOKLYN, NY
Zenn Hair CareFrom a college dorm room in Pennsylvania, Aurora Teasley built Zenn Hair Care into a plant-powered scalp-care company focused on the needs of textured hair. Its handmade, organic formulas are designed to clear buildup and nourish the scalp without stripping away the moisture that curly and kinky hair needs, with the Apple Cider Vinegar Scalp Cleanser serving as the product born from Teasley’s own struggle with dandruff. Launched in 2020, the company has since grown from local pop-ups to a two-year presence at King of Prussia Mall.KING OF PRUSSIA, PA