Murmure

Employee size

2-10

Organization type

Privately Held

Founded

2023

Murmure makes skincare in France by pairing potent botanicals with modern functional ingredients and French savoir-faire. The brand’s story reaches back to the South of France, where co-founder Jonathan Klein drew on the plant knowledge of herbalist Jean-Paul, then developed the line with Dr. Nicolas Rohrbacher, a doctor of pharmacy, and French laboratories. Its vegan, cruelty-free formulas are extensively tested and packaged with recyclable and reusable materials.

• AYANA SkincareInspired by beauty rituals from Greece and Tunisia, AYANA Skincare creates clean, vegan skincare from Mediterranean-sourced ingredients such as seaweed, spirulina and moringa. Its formulas are developed with a partner laboratory in France, while ingredients come from local communities and sustainable farms and its packaging uses recycled materials and glass. The brand’s products are cruelty-free and made without parabens, GMOs, toxins or synthetic chemicals.NEW YORK, NY
• Bonjout BeautyFounded by French pharmacist Dr. Natacha Bonjout, Bonjout Beauty makes concentrated skincare that brings pharmaceutical formulation and biotech ingredients to a simplified daily routine. Bonjout’s signature Le Balm solid serum and La Cream are developed from Dr. Bonjout’s 15 years of skin-physiology expertise, including work at Chanel Research Labs in Paris, and are manufactured in the French Riviera. The brand also uses refillable packaging and plant-cell sourcing designed to avoid harvesting rare plants.
• VIOLETTE_FRFounded in 2021 by French makeup artist Violette Serrat, VIOLETTE_FR creates expressive beauty essentials spanning makeup, skincare, hair and fragrance. The brand brings Serrat’s art-school background and nearly two decades of professional artistry into thoughtfully developed formulas, including the refillable, built-in-brush Frange Puff dry shampoo. Its products are vegan, cruelty-free and sustainably packaged, with the brand certified by Leaping Bunny and participating in 1% for the Planet.
• MUDMASKY®Founded by Majid Mousavi in 2015, MUDMASKY® develops pH-balanced skincare, haircare, and bodycare designed to support the skin’s natural barrier. Its five-in-one approach aims to replace a more complicated routine with multitasking formulas, all crafted in France to European safety standards. In 2018, MUDMASKY® began treating the scalp like skin, and its Leave-Me-On Winter Mask later earned the National Eczema Association Seal after independent testing.NEW YORK, NY