Founded in 2021 by French makeup artist Violette Serrat, VIOLETTE_FR creates expressive beauty essentials spanning makeup, skincare, hair and fragrance. The brand brings Serrat’s art-school background and nearly two decades of professional artistry into thoughtfully developed formulas, including the refillable, built-in-brush Frange Puff dry shampoo. Its products are vegan, cruelty-free and sustainably packaged, with the brand certified by Leaping Bunny and participating in 1% for the Planet.
Leaping Bunny Certified
1% for the Planet
Compliance program
MurmureMurmure makes skincare in France by pairing potent botanicals with modern functional ingredients and French savoir-faire. The brand’s story reaches back to the South of France, where co-founder Jonathan Klein drew on the plant knowledge of herbalist Jean-Paul, then developed the line with Dr. Nicolas Rohrbacher, a doctor of pharmacy, and French laboratories. Its vegan, cruelty-free formulas are extensively tested and packaged with recyclable and reusable materials.
SaieSaie makes clean makeup built around easy, skin-focused color and glow, from its widely recognized Glowy Super Gel to its sheer Slip Tint moisturizer. The brand’s formulas are vegan and cruelty-free, and Saie pairs its beauty line with environmental commitments including Plastic Negative certification and donating 1% of sales to earth conservation through 1% for the Planet.
Westman AtelierFounded by makeup artist Gucci Westman, Westman Atelier makes clean beauty products designed to bring professional makeup artistry into easy, everyday routines. Its signature approach centers on skin-mimicking color and blendable textures, including the Face Trace Contour Stick and Baby Cheeks Blush Stick, with formulas presented as vegan and not tested on animals.NEW YORK, NY
avant-atlasFounded by Elizabeth Atlas in February 2020, avant-atlas makes organic beauty and fragrance products that pair clean ingredients with a distinctly rose-quartz-adorned aesthetic. The founder developed the brand herself, from product testing and material sourcing to its visual identity, and its made-to-order products are certified cruelty-free through the Leaping Bunny program.