Founded by Elizabeth Atlas in February 2020, avant-atlas makes organic beauty and fragrance products that pair clean ingredients with a distinctly rose-quartz-adorned aesthetic. The founder developed the brand herself, from product testing and material sourcing to its visual identity, and its made-to-order products are certified cruelty-free through the Leaping Bunny program.
Leaping Bunny Certified
VIOLETTE_FRFounded in 2021 by French makeup artist Violette Serrat, VIOLETTE_FR creates expressive beauty essentials spanning makeup, skincare, hair and fragrance. The brand brings Serrat’s art-school background and nearly two decades of professional artistry into thoughtfully developed formulas, including the refillable, built-in-brush Frange Puff dry shampoo. Its products are vegan, cruelty-free and sustainably packaged, with the brand certified by Leaping Bunny and participating in 1% for the Planet.
LavanilaFounded by Danielle as a response to harsh chemicals in conventional beauty products, Lavanila makes natural deodorants, fragrances and body-care products built around its “100% Healthy” approach. The brand is known for pioneering a healthy fragrance and an award-winning natural deodorant, using clinically tested formulas with natural technology while leaving out aluminum, parabens and other harsh chemicals. Lavanila’s vegan, cruelty-free collection also ties each online order to planting a tree through The Nature Conservancy.16TH ST, NY
Violets Are BlueAfter breast cancer treatment left Cynthia Besteman searching for safer beauty products, she founded Violets Are Blue in 2015 to make naturally derived skincare for the face and body. The company pairs its botanical formulations with a direct support mission: 10% of product purchases fund Beloved gift packages for women beginning chemotherapy at Mount Sinai’s Dubin Breast Center in New York City. Its work has earned Best In Show from the Indie Beauty Expo and recognition from the Beauty Shortlist.
MOZ OrganicsFounded in 2015 by father-and-son partners Vio and Victor, MOZ Organics makes natural skincare products designed to keep effective, affordable care within reach. The family-owned business grew from its first Dead Sea Mud Mask into a line of 14 products, each containing at least 70% organic content and packaged in recyclable materials. Its products are Leaping Bunny certified as cruelty-free, with nearly the entire line vegan-friendly.LEWISTON, NY