Founded by makeup artist Gucci Westman, Westman Atelier makes clean beauty products designed to bring professional makeup artistry into easy, everyday routines. Its signature approach centers on skin-mimicking color and blendable textures, including the Face Trace Contour Stick and Baby Cheeks Blush Stick, with formulas presented as vegan and not tested on animals.
Pact Collective
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SaieSaie makes clean makeup built around easy, skin-focused color and glow, from its widely recognized Glowy Super Gel to its sheer Slip Tint moisturizer. The brand’s formulas are vegan and cruelty-free, and Saie pairs its beauty line with environmental commitments including Plastic Negative certification and donating 1% of sales to earth conservation through 1% for the Planet.
Deck of ScarletDeck of Scarlet makes bold color cosmetics and fragrance for people who want clean beauty without giving up drama. The brand pairs vivid pigments, inventive textures and high-performance finishes with 100% vegan formulas, while its clean standards exclude more than 50 ingredients and prohibit animal testing. Its range is anchored by expressive products such as Threeway Solid Lip Oil and Dual Drama Liquid Eyeliner.33RD ST, NY
tarte (Tarte Inc.)Founded by Maureen Kelly in 1999, tarte is a cosmetics company making makeup and beauty products built around its “high-performance naturals” approach. The brand is best known for Shape Tape concealer, created from Kelly’s experience with cystic acne, and has maintained a cruelty-free stance for more than 25 years while offering vegan-friendly options and formulas featuring naturally derived ingredients.NEW YORK, NY