Founded in New York City in 2021 by second-generation candle maker Carol Han Pyle, Nette creates fine fragrances and scented candles that pair poetic storytelling with neuroscience. Each fragrance begins with a poem by Pyle and is developed to evoke—and scientifically measure—emotional responses such as joy, relaxation, confidence, or mindfulness. The company’s San Francisco candle-shop roots and emphasis on traceable, often upcycled ingredients give its polished products an unusually personal, research-minded character.