After co-founder Courtney found herself ironing clothes with a hair straightener, she and Annabel built Nori as a clothing-care brand focused on making wrinkle removal more compact and practical. The company makes the Nori Press, a double-sided steam iron that works without an ironing board, alongside tools such as the Nori Cloud handheld steamer and Nori Trim fabric shaver. Nori’s consumer-first approach is aimed at replacing the leaky steamers, clunky boards, and dry-cleaning trips that inspired its creation.
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Smartek USA IncSmartek USA Inc. is a Brooklyn-based garment-care company known for building a broad retail presence around practical products from established brands. Its offerings are designed for household users, with a focus on making clothing care and related everyday tasks simpler through tools such as irons and handheld steamers.BROOKLYN, NY
WashWiseCreated by former finance professional Maria Cabral Menezes, WashWise makes clothing-care products for the space between wearing and washing. Its signature Reset Spray is positioned as “dry shampoo for clothes,” refreshing lightly worn garments by neutralizing odors, lifting everyday buildup, and relaxing wrinkles so they can be worn again. WashWise uses bio-based, plant-derived formulas to help extend garment life and reduce unnecessary laundry.
RowentaRowenta is a German brand founded by Robert Weintraud in Offenbach in 1884 and renamed in 1909, with a heritage rooted in German craftsmanship and innovation. Today, it develops household appliances designed to make everyday care easier, including its signature steam-based fabric-care solutions for homes across the United States.PITTSBURGH, PA
New New PatchBorn in Prue Linehan’s Greenpoint, Brooklyn apartment after her son’s blueberry-stained shirts began piling up, New New Patch makes peel-and-stick fabric patches that rescue kids’ clothes without sewing or ironing. Linehan spent three years testing fabrics, adhesives and designs on her son’s clothing before creating washable Sticker Patches that cover stains and give old favorites another season. The mom-owned and run company launched in the US in 2026 with a broader aim: making it easier for families to keep clothing in use rather than replace it.