Created by former finance professional Maria Cabral Menezes, WashWise makes clothing-care products for the space between wearing and washing. Its signature Reset Spray is positioned as “dry shampoo for clothes,” refreshing lightly worn garments by neutralizing odors, lifting everyday buildup, and relaxing wrinkles so they can be worn again. WashWise uses bio-based, plant-derived formulas to help extend garment life and reduce unnecessary laundry.
HEX Performance®Founded by Maryland Hall of Famer and professional player Drew Westervelt to solve the problem of caring for his own gear, HEX Performance makes laundry and gear-care formulas for modern performance fabrics. Its products are designed to remove odor at the source while preserving stretch, breathability, wicking and durability, with readily biodegradable formulas that reduce environmental impact. The Baltimore-based company says it now supports hundreds of thousands of athletes across sports and outdoor pursuits.BALTIMORE, MD
Package FreePackage Free makes everyday laundry and cleaning products designed to reduce waste, a mission that grew from founder Lauren Singer’s zero-waste experiment of fitting her non-compostable, non-recyclable trash into a 16-ounce mason jar. Founded in 2014, the company is especially known for its three-ingredient laundry detergent and its development of a plastic-free laundry pod made with water-soluble wood pulp and cellulose paper. Its formulas are made and packaged in the USA, including at a partner facility in Milwaukee, Wisconsin.BROOKLYN, NY
HairstoryHairstory makes responsible haircare built around New Wash, a detergent-free cleansing cream launched in 2015 to replace shampoo and conditioner in one step. The small company develops naturally derived formulas with professional hairdressers and pioneered low-plastic haircare refill pouches, later creating a fully recyclable version. Its products are Leaping Bunny Certified and packaged with recyclable refill options.New York, NY