OLAPLEX makes bond-focused hair-care products designed to support foundational hair health, from its signature repair treatments to routines for curls, waves and other textures. The brand serves both consumers and professional stylists, pairing salon backbar products with education, certification and events for the professionals who use them.
HydroHairLed by New York City stylist Jeorge Napoleon, who has spent 35 years working with fashion houses and high-profile clients, HydroHair makes scalp-first hair-care products and professional rejuvenation treatments. Its botanical formulas center on hydration for natural curls and every hair texture, while the TriBeCa Scalp & Hair Rejuvenation Center brings that philosophy into customized in-person care.BROOKLYN, NY
Bumble and bumble. Products LLCBumble and bumble began on New York City’s Hairdresser’s Row in 1977, growing from a salon into a hair-care company shaped by professional styling and education. Its Bb.U program brings stylists to New York to study the craft or business of salon work, while the brand’s cruelty-free products are sold through its salon network and select retailers.NEW YORK, NY
Alodia Hair CareDr. Isfahan Chambers-Harris founded Alodia Hair Care after seeing the misinformation surrounding textured hair; she brings experience as a medical scientist and trichology practitioner to a brand focused on educating and empowering women. The company creates plant-based, clinically backed care for waves, curls and coils, with particular attention to scalp health and length retention.
Pink Root ProductsPink Root Products makes hair-care products formulated to support the transition from chemically treated and heat-damaged hair to natural hair. Its products are described as nurturing all hair textures, repairing damage, improving manageability, locking in moisture, and promoting a healthy scalp.