Ouidad makes salon-created hair-care products designed specifically for waves, curls, and coils, with formulas tailored to different curl patterns and concerns. Founded in 1994, the brand draws on more than 30 years of stylist expertise and is especially known for its Advanced Climate Control collection, which uses Anti-Frizz Nano Technology® to help lock in moisture and keep humidity out.
Controlled ChaosControlled Chaos was founded by Alanna, whose own childhood struggle with accepting her curls shaped the company’s purpose: helping people embrace their natural hair. Based in Brentwood, New York, the brand creates curl-care formulas for wavy, curly and coily textures, including its signature Curl Creme. Its products are made in the USA, cruelty-free and free of sulfates, parabens and gluten.HAUPPAUGE, NY
ChallureFounded by Charleny Escalante, the daughter of a Dominican-immigrant hairstylist, Challure makes natural curl-care products for curly and coily hair. Its formulas grew from Escalante’s own search for an easier way to care for her 3C curls and coils, including the hibiscus-and-chamomile leave-in conditioner that became the brand’s signature starting point. Challure’s silicone-, sulfate- and paraben-free line is built around embracing natural hair, cultural roots and everyday curl confidence.
VerelleVerelle makes clean, customized haircare for wavy, curly and kinky-coily hair, pairing hair-type-specific formulas with a simple three-step routine. The company’s approach grew from a belief that natural curls deserve personal care rather than a one-size-fits-all standard, and its products are made in the USA with natural ingredients while avoiding sulfates, silicones and parabens. Verelle’s range is vegan and cruelty-free, with a curl quiz helping customers choose the routine suited to their hair pattern.
OLAPLEXOLAPLEX makes bond-focused hair-care products designed to support foundational hair health, from its signature repair treatments to routines for curls, waves and other textures. The brand serves both consumers and professional stylists, pairing salon backbar products with education, certification and events for the professionals who use them.NEW YORK, NY