Founded by Andrea Pierce-Naymon after her daughter became ill, OY-L makes small-batch, plant-derived skincare for face and body with a “beauty without secrets” approach. The Hudson, Ohio company handcrafts its products without animal testing and builds its formulas around transparent ingredient choices such as hemp seed oil and Manuka honey. OY-L also uses sustainable packaging where possible and donates 15% of bath-salt and body-scrub sales to Dysautonomia International.
World Health Organization Formula 1
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WEBA Natural ProductsFounded by President Lydia Diaz after her own struggle with sensitive skin and chemical sensitivities, WEBA Natural Products handcrafts plant-based skincare in small batches in New York’s Hudson Valley. Its formulas use naturally derived ingredients and pure essential oils, while the company avoids palm oil, synthetic fragrances and animal testing. WEBA also emphasizes zero-waste manufacturing, recyclable or biodegradable packaging, and donations to nonprofits and food pantries.KINGSTON, NY
AVOILAFounded by Kristy Hunston and Grace O’Sullivan after avocado oil helped soothe Grace’s sensitive skin, AVOILA makes plant-based skincare centered on its Nourishing Face Oil. The Philadelphia-based brand pairs organic avocado oil with other nutrient-rich botanical oils in a formula designed for a wide range of skin types, including sensitive skin, and also offers a matching body oil. Its face oil is USDA Organic certified by Oregon Tilth, vegan, cruelty-free, and packaged in recyclable materials.PHILADELPHIA, PA
The Dirty LambFounded in 2016 by former NICU nurse Ahlam Khan, The Dirty Lamb makes handmade, plant-based skincare for a range of skin concerns, drawing on ingredients and traditions from Khan’s American-Palestinian upbringing. The gender-inclusive line is made fresh weekly in small batches, with ethically sourced ingredients displayed in clear glass for straightforward transparency.AKRON, OH
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY