PURPOSE PET FOOD

Employee size

11-50

Organization type

Privately Held

Headquarters

New York, NY

Founded

2014

Purpose Pet Food makes freeze-dried raw food and treats for dogs and cats, pairing human-grade, antibiotic- and steroid-free ingredients with a stated focus on animal welfare. The company sources proteins from American family farms and works only with suppliers that carry a humanely raised certification or demonstrate extensive humane practices. Its products are prepared in a USDA-inspected pet food production facility, with certified organic produce and minerals used in its formulas.

• Raw DynamicRaw Dynamic is a family-owned New York pet-food maker producing frozen and freeze-dried raw diets in its own manufacturing facility. Inspired by the health improvements of the family dog Jeda, the company uses responsibly sourced meats and organic produce, shaping its formulas into quick-thaw cubes for dogs and cats. Every batch undergoes independent third-party pathogen testing, while the company uses HPP on poultry formulas and follows HACCP, GMP, and FSMA requirements.
• Fetching FieldsFounded by David Magruder after he sought a healthier alternative to mass-produced, animal-protein-heavy pet food, Fetching Fields makes human-grade, certified-organic plant-based wellness treats for dogs. Its soft treat bars are made in the USA without artificial preservatives, flavors, or colors, and are designed to support canine activity while reflecting the company’s focus on sustainability and mindful pet care. Production and packaging are human grade, with treats made in a small-batch SQF Level II facility operated by a family-owned organic-foods partner.AMAGANSETT, NY
• Piggyback Treats CompanyPhiladelphia-based Piggyback Treats Company turns rescued, human-grade food into handmade natural treats for dogs and cats. Founded in 2015, the woman- and chef-owned small business works with tiny family farms and local businesses to make small-batch, air-dried raw recipes while reducing food waste. Its unusual hair-on chews and salmon-skin treats reflect a whole-food approach built around sustainable sourcing.
• SmallsSince 2017, Smalls has made cat-first food and treats, centered on gently cooked fresh meals with at least 80% animal protein. Its human-grade recipes are prepared in USDA-certified facilities in New Jersey and Ohio, then frozen and shipped nationwide to preserve freshness. The company also makes freeze-dried food, broths, and lickable treats formulated with veterinary nutritionists.NEW YORK, NY