Founded in New York in 2026 by golfers with roots in collectibles, RareShot Golf makes USGA-conforming, three-piece cast-urethane golf balls that pair tour-style play with randomized collectible designs. Its Series 1 “First Strike” drop is capped at 4,000 packs and 30,000 balls across 15 designs and five rarity tiers, with no restocks planned.
USGA Conforming
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OnCore GolfFounded in 2011 by Bret Blakely and Steve Coulton, Buffalo-based OnCore Golf designs premium golf balls around its proprietary perimeter-weighting technology. The company pioneered the first USGA-conforming hollow-metal-core ball and now applies its patented designs to performance models such as the VERO X1 and VERO X2, while also offering custom personalization for organizations and events.BUFFALO, NY
Aced GolfFounded by two golf-obsessed players in Western New York, Aced Golf develops and sells golf balls and course apparel directly to everyday golfers. The company designs products for beginners through professionals, reviewing each one from design and production perspectives before releasing it, with its ball lineup spanning distance-focused options and models built for competitive play.
Fairway LeathersBorn from a golfer’s effort to replace a tour caddie’s worn yardage-book cover, Fairway Leathers is a small family business making personalized leather golf accessories. Founded in 2014, the company continues Chuck’s work through custom, handmade production in the USA, with leather cut and embroidered in North Carolina and stitching completed by an Amish seamstress in Ohio. Fairway Leathers has made more than 10,000 items and does not require a minimum order, whether a customer needs one custom cover or a larger run.LINCOLNTON, NC
Custom StrokeFounded in December 2023 by a Pennsylvania golfer who could not find an affordable putter with the right look and feel, Custom Stroke hand-builds personalized golf clubs, especially putters, to each player’s specifications. The company’s process begins with a consultation and ends with a precision-milled, laser-engraved club assembled by hand, complete with a build sheet; it has delivered more than 200 custom clubs. Custom Stroke also releases small, no-restock apparel drops for golfers who want equipment and clothing made outside the off-the-shelf mold.STATEN ISLAND, NY