Incorporated in 2010 and active in e-commerce since 2013, New York-based SadoWado LLC helps brands build, manage, and grow their presence on Amazon and other online marketplaces. The company combines marketplace strategy with proprietary listing-tracking tools, price monitoring, and brand support, while also developing private-label products including its flagship SadoTech wireless doorbells. SadoWado describes itself as a veteran e-commerce retailer and has been recognized as a Top Exclusive Amazon Seller, a Top 10 Amazon 3P Category Seller, and a Top Vendor Central Supplier.