Born in New York City, family-owned Scent Theory Products creates sensorial personal-care and wellness products built around the power of fragrance. With more than 30 collective years of industry experience, the company develops its own bath-and-body brands, including Scent Theory and Scentfull, while also providing collaborative, turnkey private-brand programs for retailers. Its manufacturing network spans domestic and international partners, supporting the company’s focus on trend-aware design, safe formulations, and speed to market.