Shaffali makes skincare products in Southern California, turning Ayurvedic herbs, Indian spices and essential oils into face-and-body rituals shaped by aromatherapy and mindful self-care. Founded by Shaffali through her experience in the spa industry and more than a decade teaching yoga and meditation, the line grew from childhood beauty rituals inspired by her mother’s Indian ingredients. Its products are designed to bring a spa-style sensory experience into the home while connecting skin care with inner well-being.
UMM SkincareFounded by Anisha Vinjamuri, UMM Skincare makes U.S.-produced body-care formulas and guided bathing rituals rooted in Ayurvedic practice and the Vedic traditions she inherited from her family in Hyderabad. Its Elevated Bathing Rituals® combine pre-bath oiling, botanical cleansing, and post-bath nourishment with sensory practices intended to support both skin and nervous-system restoration. UMM also develops tailored ritual experiences for luxury spas, resorts, and private estates.TIFFIN, OH
JUARA SkincareJUARA Skincare makes face and body care products inspired by Indonesia’s ancient jamu herbal wellness tradition, turning everyday skincare into a sensory self-care ritual. Its formulas draw on Indonesian botanicals such as candlenut and turmeric, while the products are made in the USA in facilities specializing in natural cosmetics. JUARA also extends the ritual beyond skincare with wellness products and experiences rooted in Indonesian traditions.USA, NY
AYONDBorn in Santa Fe, AYOND makes desert-inspired skincare and natural-origin fragrances that connect skin health with emotional wellbeing. Founded in 2018 by Shani van Breukelen and Porter after Shani’s recovery from burn trauma, the company builds its formulas around resilient botanicals such as Rock Rose and its proprietary XERAFLORA™ complex. AYOND’s products are ethically made in the USA and use clean, vegan formulas with recyclable packaging.
Treasured EmpireFounded by Nadia Olivia after creating a natural salve to help her daughter’s severe skin rash, Treasured Empire makes handmade, natural and organic skincare in Brooklyn. Its Treasured Beauty line pairs aromatherapy and plant-based care with scripture and faith-centered intentions, while Treasured Hands extends that approach into DIY beauty and creative workshops. The company also develops wellness boxes that connect daily self-care with reflection and spiritual practice.BROOKLYN, NY