Born in Los Angeles photo studios, Smashbox Cosmetics makes makeup designed to hold up on camera and in everyday life. The brand is especially associated with its Photo Finish primer and studio-tested complexion products, and it describes itself as cruelty-free, testing products on human volunteers rather than animals. Smashbox says its cosmetics are available in 40 countries.
Cruelty Free
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Atomic MakeupFounded in 2015, Atomic Makeup is a California-made indie cosmetics brand creating small-batch, rock ’n’ roll-inspired lipsticks for bold everyday self-expression. The Latina-owned and operated company makes its vegan, cruelty-free formulas by hand in California and gives a portion of proceeds to local Southern California charities.BROOKLYN, NY
JEANBAEFounded by Washington, DC–area hair color specialist, stylist and makeup artist Jean Bae, JEANBAE makes clean, non-toxic and cruelty-free cosmetics and skincare. The brand grew from Bae’s more than 15 years running Salon Jean and Day Spa and pairs beauty products such as the microbiome-friendly Riceana Elixir Serum with a giving mission: a portion of every purchase supports The Humane World’s work for animals.POTOMAC, MD
Good WeirdGood Weird is a Los Angeles-based genderless beauty brand built around an unapologetic, inclusive approach to self-expression. It creates multipurpose beauty products that combine skincare and cosmetics for people of every gender, skill level, skin tone and skin type, with formulas designed to be used without tools. The brand is cruelty-free, vegan and Leaping Bunny certified.
Self Love CosmeticsFounded in New York City in 2017, Self Love Cosmetics is an independent beauty brand making makeup for self-expression, from everyday looks to bold and avant-garde styles. Its identity centers on self-acceptance and individuality, with cruelty-free products sourced from responsible manufacturers and formulas such as its best-selling Precision Brow Pencil and made-in-USA finishing powder. The company also says it supports social causes that empower people and promote acceptance.New York, NY