Founded in 2019 by Australian-born creative director Belinda Smith, ST. ROSE creates fine fragrances and candles in New York, pairing botanical materials with a modern, high-performance approach to perfumery. The brand grew from Smith’s search for scents that could feel clean and conscious without giving up luxury, and Australian sandalwood remains a recurring signature rooted in her childhood landscapes. Its fragrances are vegan and cruelty-free, with several compositions made from more than 90% natural-origin ingredients.
Leaping Bunny
Vegan & Cruelty-Free
Compliance program
AYONDBorn in Santa Fe, AYOND makes desert-inspired skincare and natural-origin fragrances that connect skin health with emotional wellbeing. Founded in 2018 by Shani van Breukelen and Porter after Shani’s recovery from burn trauma, the company builds its formulas around resilient botanicals such as Rock Rose and its proprietary XERAFLORA™ complex. AYOND’s products are ethically made in the USA and use clean, vegan formulas with recyclable packaging.
LAFCO New YorkFounded by Jon Bresler in 1992 after his study of traditional European perfumery, LAFCO New York creates home fragrance, perfume and botanical body-care products. The brand pairs European apothecary influence with modern design, including its signature House & Home collection and fragrances presented in handblown art glass. Now more than 30 years old, LAFCO remains guided by Bresler and emphasizes ethically sourced, sustainably cultivated and cruelty-free materials.New York, NY
C R Ξ Τ Ξ HOMEFounded in 2017 by pouring candles in a Brooklyn apartment, C R Ξ Τ Ξ HOME now hand-pours scented candles in New York’s Hudson Valley and extends those fragrances into room sprays, diffusers, and hand-care products. The brand uses cruelty-free, nontoxic materials and 100% vegetable wax, with scents designed to create what it calls “concrete memories” rather than sugary, cupcake-like aromas. It also brings the scent-making process to life through private candle- and room-spray-making events.
Wild SpiritWild Spirit is a small, indie fragrance brand born in Woodstock, New York, and proudly made in the USA. It creates mood-driven perfumes for people seeking personal scents, with a clean-beauty approach that keeps its formulas vegan and cruelty-free while using natural essential oils.