Chef Anna Gordon’s cookie business, launched at the Brooklyn Flea in 2010, grew into The Good Batch’s Clinton Hill flagship in 2014. Gordon and her husband, Steven Hartong, run the bakery as a neighborhood fixture that supplies fresh baked goods to its Brooklyn customers and retailers across New York City, including its signature cookies.
Whimsical SweetsFounded by Brooklyn native Esty Hirsch, Whimsical Sweets makes hand-iced cookies, French macarons and giftable CookieGrams from its locally owned Brooklyn bakery. Hirsch founded the company’s predecessor, Whimsical Confections, in 2011 and launched Whimsical Sweets in 2018, pairing intricate cookie design with kosher parve treats and national delivery. The bakery also teaches decorating classes and creates edible-image and other custom cookies for celebrations and corporate events.
The Bearded BakerAfter six years of selling macarons at farmers’ markets across New York state, Scott Krevat opened The Bearded Baker in Brooklyn’s Boerum Hill in 2021, where he makes handmade macarons and other baked treats. Krevat taught himself the pastry from scratch in 2015, drawing on the meticulous thinking of his chemistry studies at NYU, and still develops seasonal flavors alongside the bakery’s cookies, brownies and other sweets. The shop also prepares specialty treats for parties and events and ships its macarons nationwide.BROOKLYN, NY
Eleni's New YorkEleni’s New York is a New York City bakery known for crisp, colorful cookies, including personalized designs and printed photo cookies. More than 25 years after its beginnings with founder Eleni Gianopulos’s mother’s oatmeal-raisin recipe, the woman-raised bakery has become a staple for celebrations and gifts, with personalized cookies served at the White House for two decades. Eleni’s also supports New York causes and actively mentors women entrepreneurs.NEW YORK, NY
OvenlyBrooklyn-rooted Ovenly is known for small-batch baking and inventive flavor combinations that bring savory notes into sweet treats. The premium bakery makes cookies and cakes for customers seeking bakery-quality indulgence, including options that are secretly vegan or naturally gluten-free.BROOKLYN, NY