Founded by mom and inventor Karrima Muhammad, The Loo Boos makes children’s hygiene products centered on its patented Loo Boo Scrub, a musical bath scrubber that teaches kids to wash from head to toe through a seven-minute guided song. Its character-led approach brings the human microbiome into bath time, turning hygiene lessons into playful science and helping children build confidence and independence.
Registered trademark: The Loo Boos®
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US Patent No. 10368714
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Clean + ComfortClean + Comfort grew from an autism parent’s years of developing practical bathroom supports for her son, Loukas. Today, the company creates Adaptive Hygiene™ tools for children, teens and young adults who benefit from visual learning, helping them build greater independence in daily self-care routines. Its approach is informed by real feedback from families and professionals rather than a one-size-fits-all program.OYSTER BAY, NY
SOAPENFounded by industrial designers Amanat Anand and Shubham Issar, SOAPEN makes colorful soap-filled pens that let children draw on their hands before washing them. The New Delhi-raised, Parsons-trained co-founders created the product to make handwashing more engaging and have used it in hygiene-awareness campaigns in India and the Philippines. SOAPEN also offers children’s hygiene-themed products such as a board book and color-matching socks.
SoCozySoCozy makes salon-quality haircare specifically for children, including formulas for curls, detangling, swim protection and lice prevention. Launched by Cozy Friedman, founder of New York City’s Cozy’s Cuts for Kids salons, the brand has been trusted by parents for more than 20 years. Its gentle, cruelty-free products use nourishing ingredients while avoiding parabens, sulfates, phthalates and formaldehyde.New York, NY
oogiebearFounded in 2015 by pharmacist and mother of three Nina Farzin, oogiebear makes doctor-designed baby-care tools that help parents clear little noses and ears more gently. The company is best known for its patented, bear-shaped dual-ended booger picker, which grew from Farzin’s experience caring for her own congested babies and later appeared on Shark Tank, where oogiebear secured an investment deal. Its collection has expanded into everyday newborn-care essentials, including oral-care tools and organic balms.ROCKVILLE, MD