Conceived in New York and brought to fruition in Seoul, The Real Truth Company makes skincare and haircare formulations that pair Korean beauty rituals with clinically tested ingredients from the US and Europe. Its primary research center is in Seoul, with a second R&D center in Paris, while New York serves as headquarters and Dubai handles global logistics. The company’s philosophy centers on ingredient transparency, with dermatologist-recommended, Korean-formulated products offered for wholesale and direct customers.