Founded in 2014 by Naftali Engel after a formative herring-making experience in Safed, The Rebbe’s Choice makes kosher foods inspired by Chassidic teachings and traditional Kiddush fare. What began as a Yeshiva student’s experiments with herring has grown into a line that includes hand-prepared herring and lox alongside kichel and other pantry favorites, using fresh ingredients, high-quality fish, and proprietary manufacturing processes.
Kosher certification by OK Kosher
certification