Founded by Joan after an ordinary morning jog exposed the limits of both cotton and polyester shirts, The Sweat Relief Company makes activewear that pairs sweat-wicking fabric with a built-in terry-cloth way to wipe your face and hands. Its signature Sweaty Tee designs hold a mini-towel in a pocket or attach one as a front panel, with sustainable fabrics, youth styles, and custom color combinations available.
OEKO-TEX
ViewSPORTViewSPORT makes fitness apparel whose patented sweat-activated technology reveals motivational words or images as the wearer works harder. Inventor Ben Wood conceived the idea while studying chemistry and exercising, and the company now produces apparel for athletes, sports teams, military users and custom programs. Its technology is designed to disappear when dry, withstand dozens of wash cycles and work with breathable, hypoallergenic fabrics treated with BodyFresh®.PENFIELD, NY
Arctic CoolArctic Cool makes cooling performance apparel for active lifestyles, including shirts designed around its HydroFreeze X technology. Its garments combine moisture-wicking ActiveWick fabric with anti-microbial protection, UPF 50+ coverage and four-way stretch to help wearers stay dry, protected and comfortable in heat.New York, NY
Paola PondersInspired by her sister’s recovery from breast cancer, founder and product developer Paola Ponce created Paola Ponders as a community-centered brand making functional activewear for women. Its collections connect fitness with wellness and faith, including a pink piece in every collection as a tribute to women affected by breast cancer. The brand also guarantees sweatshop-free production and hosts wellness gatherings such as Pilates and pickleball events.
wetsleeveBorn from athletes’ frustration with bulky bottles, Wetsleeve makes a wearable hydration sleeve that keeps a 12-ounce drink close at hand without interrupting movement. The Brooklyn-based company developed its hands-free design with Zurich athleticwear firm Development Never Stops, testing numerous prototypes with athletes across sports and demanding conditions.BROOKLYN, NY