ViewSPORT makes fitness apparel whose patented sweat-activated technology reveals motivational words or images as the wearer works harder. Inventor Ben Wood conceived the idea while studying chemistry and exercising, and the company now produces apparel for athletes, sports teams, military users and custom programs. Its technology is designed to disappear when dry, withstand dozens of wash cycles and work with breathable, hypoallergenic fabrics treated with BodyFresh®.
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