Transcend Essentials began with a young founder’s personal search for relief from acne, which shaped the brand’s focus on natural skin care for everyone. Its products are made in the United States through local vendors, with ingredients sourced from organic farms nationwide and formulations made without added parabens or sulfates.
Adorable BabyAdorable Baby makes natural skincare for babies, pairing cleansing and protective care with its proprietary Hydrature™ blend of natural oils for added softness and moisture. The company manufactures its products in the USA at an FDA-licensed facility, using naturally sourced or derived ingredients and recyclable packaging. Its baby-care range is Leaping Bunny Certified, and most products are EWG VERIFIED™.BROOKLYN, NY
& Tread WellFounded by sisters Emily and Claire in 2023 after returning to their family farm in New York’s Hudson Valley, & Tread Well makes 100% natural self-care for sensitive skin and senses. Drawing on backgrounds in clinical research and women’s health, the sisters formulate pared-back skincare and fragrance in small batches, blending and pouring products at their family-farm studio with plant botanicals sourced from around the globe. The brand’s dermatologist-tested, synthetic-fragrance-free approach is built around protecting the skin barrier while keeping ingredients recognizable and minimally processed.
Dr. Jacobs NaturalsBorn from their son’s eczema, Lucy and Joe Aini founded Dr. Jacobs Naturals in Brooklyn in 2011 to make gentle, natural personal-care products, beginning with vegetable-based Castile soaps for sensitive skin. The family-run brand now also makes products such as baby eczema soap and Belly Jelly, a baby ultrasound and stretch-mark gel developed with sister-in-law Freda Smeke. Its products are made in the USA and emphasize vegan, cruelty-free formulas free of palm oil and common additives such as parabens, phthalates, artificial dyes and fragrances.BROOKLYN, NY
J'enessenceJ’enessence is a women-owned American skincare company making small-batch, plant-powered body care and facial treatments under the guidance of a licensed esthetician. Its formulas are handmade on demand without synthetic fragrances, dyes or animal testing, with natural essential oils shaping the products’ therapeutic feel. The business grew from its founder’s experience overcoming homelessness and hardship, and she supports Dress for Success while building work intended to give back.NEW YORK, NY