Founded by Andrea and Jimmy Zeilinger in 2005, Treat Yourself Brands creates hands-on baking kits and whimsical food treats designed to turn family baking into a shared experience. The Bedford Heights company’s on-site bakery produces millions of gingerbread cookies and kits each year, while its product line has grown to more than 300 kits sold across North America and beyond. The Zeilingers repurchased the Crafty Cooking Kits brand in April 2025 and now also offer handcrafted, hand-decorated Mallow Treats.
Global Food Safety Initiative (GFSI)
Compliance program
Safe Quality Food (SQF) audit scheme
Roundtable on Sustainable Palm Oil (RSPO)
Registration
EIQ-LRQA Social Compliance audit
Compliance program
SQF
Quality certification
Whimsical SweetsFounded by Brooklyn native Esty Hirsch, Whimsical Sweets makes hand-iced cookies, French macarons and giftable CookieGrams from its locally owned Brooklyn bakery. Hirsch founded the company’s predecessor, Whimsical Confections, in 2011 and launched Whimsical Sweets in 2018, pairing intricate cookie design with kosher parve treats and national delivery. The bakery also teaches decorating classes and creates edible-image and other custom cookies for celebrations and corporate events.
My Boy's BakingCindy and Robert Levine have grown My Boy’s Baking from a 2004 home-kitchen venture into a full-time Bethlehem bakery known for its biscotti and gift presentation. Since opening the bakery in 2006, the family business has baked to order for holidays, special occasions, and corporate gifting, with options for customized packaging and wholesale orders.BETHLEHEM, PA
Cookie TraySince 2010, Cookie Tray has been a family-owned Hudson Valley bakery shaped by recipes passed down from owner Jean Cappiello’s mother. Cappiello and co-owner Kristin Marchese combine that family tradition with a modern creative streak, serving customers with personalized sweet treats and event experiences.NANUET, NY
C&C Candies and Country StoreBorn from Linda’s Christmas chocolate-making tradition, C&C Candies and Country Store now makes handcrafted chocolates and baked goods in Friedensburg, including its well-known peanut rolls and custom cakes. The family-owned business opened its first store in 1997 and has grown into a retail bakery and wholesale chocolate operation supplying novelties to businesses across the East Coast, while also offering more than 2,000 candy-making molds and supplies for home makers.FRIEDENSBURG, PA