Washed makes bath tea bags that turn a routine soak into a small, gift-like ritual, pairing botanical-filled cotton bags with tiny robe loofahs. Based in New Jersey, the company designs its blends around everyday needs such as sleep, rough skin and a fresh reset, with the robe reused as a gentle scrubber after steeping. Its products are made without glitter, synthetic fillers or microplastics, and the brand reports selling more than 20,000 bath tea bags.
Mumu BathBorn from founder Sasha’s search for gentle care for her family, including a baby with eczema, Mumu Bath makes natural bath, body, and skincare products by hand in New York. Its Taiwanese roots shape the line through botanical teas, Asian-inspired scents, and rituals intended to bring a little calm to everyday routines. The company operates stores in Brooklyn’s DUMBO and Downtown neighborhoods.New York, NY
Makes Scents Natural Spa LineFounded in Lancaster in 2010 by spa veterans Heather and Nathan Kreider, Makes Scents Natural Spa Line creates small-batch natural skin-care and bath products for professional spas, resorts and at-home use. The woman-owned business grew from the couple’s handmade-soap hobby into a supplier of custom and private-label lines for hotels and spas, with formulations made in a cGMP facility. Its vegan, Leaping Bunny-certified products are packaged with the company’s environmental commitments in mind, including recyclable post-industrial-resin containers.LANCASTER, PA
The Herbal ScoopFrom its Narrowsburg, New York, herbal apothecary, The Herbal Scoop makes small-batch organic loose-leaf teas and herbal wellness powders designed around everyday rituals. Its mostly caffeine-free blends include distinctive formulas such as Wholy Chai and Catskill Cozy, while its VitaliTea powder offers a caffeine-free alternative for sustained energy. The company also grows some herbs on its farm and brings its products to Hudson Valley farmers markets.NARROWSBURG, NY
TOA WatersTOA Waters makes handcrafted bath and body products, including its signature liquid bath bombs—the company’s mess-free reworking of the traditional bath bomb. The USA-made brand is proudly LGBTQ+ and Latin-owned, pairing bold, transportive scents with plant-powered, vegan formulas and no stereotypes. TOA Waters also donates 1% of every sale to organizations fighting for LGBTQ+ rights.FREDERICK, MD