Yana Herbal Beauty Salon carries a Georgian family tradition into Manhattan, where Yana Yusupidi continues the beauty methods and recipes taught by her mother Emma. Emma opened the family’s first salon in Tbilisi in 1940, and Yana later welcomed her daughter Helena into the business, extending its knowledge to a third generation. Today, the SoHo salon provides personalized herbal skin care shaped by each client’s skin type and the seasons.