Born from founder Zulmira’s rediscovery of her mother’s Usma Grass ritual, Nãzuk Beauty makes hair- and brow-care products that bring a centuries-old Uyghur and Central Asian beauty tradition into modern routines. Its formulas use Usma sourced from Central Asia and are handcrafted in small batches in New York City, including a single-ingredient scalp mask and an eyebrow regrowth mask made with 90% Usma powder.
Uhuru Naturals, LLCFounded by Charity Sayers in 2015, Uhuru Naturals makes handmade natural hair, skin, and body care products that pair traditional beauty practices with modern formulations. The company’s offerings draw on African and Asian remedies, including Chebe and Ambunu for hair care and Qasil for skin cleansing, alongside small-batch balms such as its grass-fed tallow formula.PICKERINGTON, OH
Jadu BeautyJadu Beauty makes plant-based haircare in New York, where founder Anna Asi’s family botanical recipes—traced to the 1880s—are slow-infused in small batches for scalp and strand care. Its food-grade formulas, including the Magic Drip scalp serum, bring a five-generation heritage into modern, refillable routines without minoxidil or harsh synthetic ingredients. Jadu’s products are vegan and cruelty-free, with Leaping Bunny and PETA certification.New York, NY
Ora K Beauty Products, LLCOra K Beauty Products makes natural, botanical hair and skin care built around a family hair-growth recipe that traces back to Freddie Mae Davis in the 1800s. Ora Kay Eatmon refined the inherited ointment into a lighter formula for all hair types, blending organic herbs, oils, and vitamins in products designed for everyone from children to people undergoing chemotherapy. The Mansfield, Ohio company says its non-toxic products are never tested on animals and typically show results within 30 to 90 days.ONTARIO, OH
Testament BeautyFounder-led Testament Beauty makes skincare that pairs garden-grown ingredients with clinical actives, with formulas designed to bring radiance at every age. Based in Brooklyn, the brand draws particular character from Mediterranean beauty traditions, including Damascena rose harvested in Isparta, Turkey, while its products are made in the USA with responsibly sourced global ingredients. Founder Sophia Chabbott’s line has been featured in outlets including Allure, W Magazine, and Town & Country.