Born from Columbus attorney and mother Adiya Dixon Wiggins’s search for a faster morning routine, Yubi Beauty makes ergonomic makeup applicators designed to feel like an extension of the hand. Its patented Miracle Brush uses dense vegan bristles and interchangeable brush and sponge attachments to simplify self-applied makeup, earning the Buff and Blend Set a place among TIME’s 2018 Best Inventions. The brand also offers complementary tools for removing and cleaning makeup.
TIME Magazine’s 2018 Best Inventions
certification
Artis LLCArtis LLC designs makeup brushes and beauty tools that turn self-application into a more intuitive, ergonomic ritual. Its signature brushes use proprietary CosmeFibre® filaments—100% cruelty-free and vegan—in sculpted designs such as the Fini and Elite Oval 7, with the oval handle-and-fibre concept exclusively patented by Artis. The company pairs modern engineering with a deliberately artistic approach to everyday beauty.RED HOOK, NY
Wander BeautyFounded by serial entrepreneur Divya Gugnani and model Lindsay Ellingson, Wander Beauty makes streamlined makeup and skincare essentials designed for busy routines and life on the go. Its multitaskers are co-created with the brand’s community and formulated with clean, globally sourced ingredients, including the award-winning Baggage Claim eye masks and Pack Up & Glow mineral SPF 40.New York, NY
Westman AtelierFounded by makeup artist Gucci Westman, Westman Atelier makes clean beauty products designed to bring professional makeup artistry into easy, everyday routines. Its signature approach centers on skin-mimicking color and blendable textures, including the Face Trace Contour Stick and Baby Cheeks Blush Stick, with formulas presented as vegan and not tested on animals.NEW YORK, NY
Teka Fine Line Brushes, IncMore than 50 years in the making, Teka Fine Line Brushes is a Brooklyn manufacturer known for making its own professional beauty brushes and supporting custom private-label programs. Its work serves salons and spas that need branded tools made to their specifications, from handle details to packaging.BROOKLYN, NY