Ziba grew from founder Shayda Michele’s experience as the daughter of Persian immigrants in a small Midwestern town, where her grandmother’s skincare rituals became part of her family heritage. The company translates those traditions into modern skincare for people seeking products grounded in cultural connection and cosmetic science. Its first product is a brightening and hydrating face mask developed with skincare professionals and feedback from more than 60 diverse consumer testers.
Dermatologist Tested
Clinically Tested
Non-Irritating
Compliance program
Allergy Tested
Compliance program
Vegan
Compliance program
Cruelty Free
Compliance program
Fragrance Free
Compliance program
pH Balanced
Compliance program
Testament BeautyFounder-led Testament Beauty makes skincare that pairs garden-grown ingredients with clinical actives, with formulas designed to bring radiance at every age. Based in Brooklyn, the brand draws particular character from Mediterranean beauty traditions, including Damascena rose harvested in Isparta, Turkey, while its products are made in the USA with responsibly sourced global ingredients. Founder Sophia Chabbott’s line has been featured in outlets including Allure, W Magazine, and Town & Country.
ShaffaliShaffali makes skincare products in Southern California, turning Ayurvedic herbs, Indian spices and essential oils into face-and-body rituals shaped by aromatherapy and mindful self-care. Founded by Shaffali through her experience in the spa industry and more than a decade teaching yoga and meditation, the line grew from childhood beauty rituals inspired by her mother’s Indian ingredients. Its products are designed to bring a spa-style sensory experience into the home while connecting skin care with inner well-being.New York, NY
Sabbatical BeautyBorn from founder Adeline Koh’s 2015 kitchen experiments during an academic sabbatical, Sabbatical Beauty makes small-batch, high-concentration skincare in Philadelphia. Its Korean-inspired formulas center on meaningful levels of botanicals, layered hydration, and skin-barrier repair rather than token “active” ingredients. The company also matches donations to its Pay It Forward Fund dollar for dollar, extending its skincare community to people facing financial insecurity.PHILADELPHIA, PA
Shea RadianceFounded by Funlayo and Shola Alabi, Shea Radiance grew from Funlayo’s search for suitable care for her children’s eczema-prone skin into a skincare company grounded in West African beauty traditions. Its A-Beauty approach puts overlooked skin needs first while partnering directly with women-led cooperatives across West Africa; more than 3,000 women farmers are part of its direct supply network.BALTIMORE, MD