Ziba grew from founder Shayda Michele’s experience as the daughter of Persian immigrants in a small Midwestern town, where her grandmother’s skincare rituals became part of her family heritage. The company translates those traditions into modern skincare for people seeking products grounded in cultural connection and cosmetic science. Its first product is a brightening and hydrating face mask developed with skincare professionals and feedback from more than 60 diverse consumer testers.
Dermatologist Tested
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Clinically Tested
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Non-Irritating
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Allergy Tested
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Vegan
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Cruelty Free
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Fragrance Free
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pH Balanced
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Testament BeautyFounder-led Testament Beauty makes skincare that pairs garden-grown ingredients with clinical actives, with formulas designed to bring radiance at every age. Based in Brooklyn, the brand draws particular character from Mediterranean beauty traditions, including Damascena rose harvested in Isparta, Turkey, while its products are made in the USA with responsibly sourced global ingredients. Founder Sophia Chabbott’s line has been featured in outlets including Allure, W Magazine, and Town & Country.
ShaffaliShaffali makes skincare products in Southern California, turning Ayurvedic herbs, Indian spices and essential oils into face-and-body rituals shaped by aromatherapy and mindful self-care. Founded by Shaffali through her experience in the spa industry and more than a decade teaching yoga and meditation, the line grew from childhood beauty rituals inspired by her mother’s Indian ingredients. Its products are designed to bring a spa-style sensory experience into the home while connecting skin care with inner well-being.New York, NY
Sabbatical BeautyBorn from founder Adeline Koh’s 2015 kitchen experiments during an academic sabbatical, Sabbatical Beauty makes small-batch, high-concentration skincare in Philadelphia. Its Korean-inspired formulas center on meaningful levels of botanicals, layered hydration, and skin-barrier repair rather than token “active” ingredients. The company also matches donations to its Pay It Forward Fund dollar for dollar, extending its skincare community to people facing financial insecurity.PHILADELPHIA, PA
Nãzuk BeautyBorn from founder Zulmira’s rediscovery of her mother’s Usma Grass ritual, Nãzuk Beauty makes hair- and brow-care products that bring a centuries-old Uyghur and Central Asian beauty tradition into modern routines. Its formulas use Usma sourced from Central Asia and are handcrafted in small batches in New York City, including a single-ingredient scalp mask and an eyebrow regrowth mask made with 90% Usma powder.