Zirh Skincare makes men’s facial-care and shaving products, built around regimen-based essentials such as CLEAN, CORRECT and PROTECT. Its formulas address everyday concerns from excess oil and dead skin to dryness, environmental exposure and the appearance of aging, with the brand also offering fragrances, travel products and grooming kits.
StryxStryx was founded after a blemish nearly disrupted a wedding, with the idea that men’s faces deserved more deliberate care. The company creates cosmetics and skincare for men, emphasizing discreet designs and adaptable formulas that help users look polished without making the products obvious.
Maestro's ClassicAfter 10 years of crafting a better you, Maestro’s Classic makes beard-care and men’s grooming products designed around a daily routine. Its U.S.-sourced and U.S.-made line is built for a broad range of beard textures, with signature scent blends such as Mark of a Man’s grapefruit, black pepper and bergamot. The company also extends its grooming system into hair styling and body wash.BRISTOL, PA
Formen IncBorn from founder Andrew Grella’s search for a discreet fix for a prom-night breakout, Formen Inc. makes professional makeup and grooming products designed specifically for men’s skin. Launched in 2010 in Toronto, the founder-led company describes itself as the world’s first male cosmetic house, developing low-maintenance formulas for everyday grooming as well as on-camera work. Formen’s international profile includes a Trendsetter Award at Cosmoprof Bologna and an appearance on CBC’s Dragon’s Den.NEW YORK, NY
YCODE SkincareFounded by beauty-industry veteran Freddie Sheridan after five years of research, YCODE Skincare makes London-formulated skincare specifically for men’s biology. Its short daily routines use marine microalgae and other researched actives, with the brand’s Advanced Eye Serum earning 2025 awards from Esquire, Tatler and Los Angeles Magazine. YCODE products are fragrance-free and packaged in recyclable aluminium, plastics and amber glass.