Founded by cosmetic dentist Dr. Michael Apa, Apa Beauty makes oral care cosmetics that bring dental research and luxury beauty design to the daily smile routine. Its line pairs enamel-focused care, including hydroxyapatite toothpaste, with aesthetic products such as lip treatments and a vanity-ready sonic toothbrush. Dr. Apa’s background in cosmetic dentistry and teaching at NYU shapes the brand’s focus on both oral health and visible beauty.
RiseWellFounded in 2017 by John and Kori Estrada with Kori’s brother, dentist and prosthodontist Dr. Derek Gatta, RiseWell makes family-friendly oral-care products powered by hydroxyapatite. The company grew from the founders’ search for a clean alternative that would support enamel as well as remove unwanted ingredients, and its dentist-developed formulas are designed to be safe to swallow and backed by clinical science. RiseWell’s product line includes its signature and higher-concentration PRO mineral toothpastes for everyday family care and greater sensitivity needs.
Twice Twice LLCTwice Twice LLC was founded by a family of accomplished dentists, whose dental expertise still shapes the company’s approach to oral wellness. Based in Buena Park, California, it develops clean, science-backed care designed to connect everyday mouth health with overall well-being, while each purchase helps provide free dentistry to people in need.BUENA PARK, CA
OJOOK IncFounded by former Glossier and Apple executive Youn Chang after becoming a mother, OJOOK makes oral-care products that turn daily brushing into a mindful ritual. The company brings Eastern wellness philosophy and Korean bamboo salt together with dental research, most notably in its nano-hydroxyapatite toothpaste and compostable silk floss. OJOOK also emphasizes low-waste design, using recyclable aluminum toothpaste tubes and plastic-free floss packaging.New York, NY
ProprCreated by New York periodontist Dr. Jack Gruber, Propr makes oral-care tools designed to clean effectively without the abrasion of traditional nylon. Its U.S.-made Propr Brush uses medical-grade TPE scrubbers that flex along the gumline, reflecting the company’s focus on long-term gum and enamel health. Propr also offers a coordinated care system built around the brush, toothpaste and interdental cleaning.GREAT NECK, NY