Appolus, a brand of Goldmine Natural Beauty, develops at-home beauty devices designed to bring dermatologist-style treatments into everyday routines. Founded by former Manhattan corporate professionals who used diamond microdermabrasion themselves, the company focuses on home-use microdermabrasion technology and checks products at approved factories through an independent inspection company.
Yubi BeautyBorn from Columbus attorney and mother Adiya Dixon Wiggins’s search for a faster morning routine, Yubi Beauty makes ergonomic makeup applicators designed to feel like an extension of the hand. Its patented Miracle Brush uses dense vegan bristles and interchangeable brush and sponge attachments to simplify self-applied makeup, earning the Buff and Blend Set a place among TIME’s 2018 Best Inventions. The brand also offers complementary tools for removing and cleaning makeup.POWELL, OH
BeautyRx Skincare by Dr. SchultzMore than 20 years ago, board-certified dermatologist Dr. Neal Schultz turned the central insight of his Manhattan practice—treating overall skin tone and texture rather than focusing only on wrinkles—into BeautyRx. The company develops dermatologist-formulated at-home skincare centered on gentle exfoliation, while its Peel Bar brings Schultz’s two-minute professional glycolic peel to consumers outside the doctor’s office.NEW YORK, NY
WrinkleMD Skincare & Technologies IncFounded in Bel Air, Maryland, WrinkleMD Skincare & Technologies Inc. makes at-home anti-aging infusion systems that use a Micro-Pulse Ion Activator Pod to deliver medical-grade hyaluronic acid through targeted patches. Developed with dermatologists and aesthetic experts after the team’s experience in aesthetic medicine, the company brings clinic-inspired delivery to a weekly home ritual, with clinical testing reporting up to 15-times deeper HA delivery and visible improvement within eight weeks.BETHESDA, MD
The Beauty Sandwich®Founded by celebrity facialist Iván Pol, The Beauty Sandwich® creates skincare products and non-invasive facial treatments built around his signature sculpting method. After more than 15 years treating high-profile clients, Pol brought the treatment’s proprietary “sauces” into a home-use collection in 2022, with formulas hand-blended in small batches by holistic skincare specialist Annee de Mamiel. The brand’s products are positioned as an alternative to conventional serums, using natural and organic ingredients to support a lifted, firm-looking complexion.CORAL GABLES, FL