Silk Hair by Andrea D. develops hair-care products and systems for curl wearers of all textures, with a focus on healthy, moisturized scalps and silky, manageable curls. Based in the Cincinnati area, the brand also offers wigs, hair extensions, and styling products built around its “Stay Forever Silky” identity.
Controlled ChaosControlled Chaos was founded by Alanna, whose own childhood struggle with accepting her curls shaped the company’s purpose: helping people embrace their natural hair. Based in Brentwood, New York, the brand creates curl-care formulas for wavy, curly and coily textures, including its signature Curl Creme. Its products are made in the USA, cruelty-free and free of sulfates, parabens and gluten.HAUPPAUGE, NY
Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
ChallureFounded by Charleny Escalante, the daughter of a Dominican-immigrant hairstylist, Challure makes natural curl-care products for curly and coily hair. Its formulas grew from Escalante’s own search for an easier way to care for her 3C curls and coils, including the hibiscus-and-chamomile leave-in conditioner that became the brand’s signature starting point. Challure’s silicone-, sulfate- and paraben-free line is built around embracing natural hair, cultural roots and everyday curl confidence.
OuidadOuidad makes salon-created hair-care products designed specifically for waves, curls, and coils, with formulas tailored to different curl patterns and concerns. Founded in 1994, the brand draws on more than 30 years of stylist expertise and is especially known for its Advanced Climate Control collection, which uses Anti-Frizz Nano Technology® to help lock in moisture and keep humidity out.OUIDAD, NY