Founded by New York City chef Matt Jay Kornfeld after a veterinarian asked him to create a high-protein treat, Crisp NYC makes natural pet crisps in Manhattan’s Upper East Side. Chef Matt draws on more than 15 years in Michelin-starred fine dining, hotels, and country clubs to develop treats made from one to three whole U.S.-sourced ingredients, including its chicken crisps. The company was created with his wife Jillian and their dog Jack, whose veterinary connection helped shape the business.