DJAM LLC makes handcrafted natural hair-care and home-fragrance products, led by founder Madhyatu’s long-standing interest in botanicals and healthy hair. Its signature scalp and hair oil is made in small batches through a slower extraction process, using a blend developed from ancient and modern recipes. The brand’s name means “peace” in Fulfulde, reflecting its cross-cultural roots and botanical approach.
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
Glory By UsGlory By Us makes botanical hair-care products and styling accessories centered on scalp health, wave cultivation, and pattern preservation. Its lineup pairs handcrafted, vegan botanical formulas with purpose-designed tools such as a sculpting brush and reversible checkered durag, giving the brand a distinct ritual-driven approach to hair care.
Jadu BeautyJadu Beauty makes plant-based haircare in New York, where founder Anna Asi’s family botanical recipes—traced to the 1880s—are slow-infused in small batches for scalp and strand care. Its food-grade formulas, including the Magic Drip scalp serum, bring a five-generation heritage into modern, refillable routines without minoxidil or harsh synthetic ingredients. Jadu’s products are vegan and cruelty-free, with Leaping Bunny and PETA certification.New York, NY
ChallureFounded by Charleny Escalante, the daughter of a Dominican-immigrant hairstylist, Challure makes natural curl-care products for curly and coily hair. Its formulas grew from Escalante’s own search for an easier way to care for her 3C curls and coils, including the hibiscus-and-chamomile leave-in conditioner that became the brand’s signature starting point. Challure’s silicone-, sulfate- and paraben-free line is built around embracing natural hair, cultural roots and everyday curl confidence.