Founded in 2021 by Giovanni Cozzi and his son Alessandro, Dr Zero Zero makes Italian-inspired non-alcoholic aperitivo and digestivo drinks. Crafted in Italy with botanical extracts and citrus, its AmarNo brings the bitter herbal character of an after-dinner amaro, while AperZero recreates the bright, bittersweet aperitivo tradition before a meal. The company works with Liquorificio Italia in Trieste and has grown to more than 350 retail, restaurant, and bar placements across five locations.