GIRL+HAIR was created by husband-and-wife team Camille and Josef Verovic after Camille, a dermatologist, struggled to care for her natural hair while wearing protective styles. The company develops dermatologist-formulated scalp and hair care for people who wear those styles, with its Under Hair Care line designed to make cleansing and moisturizing hair beneath extensions more practical.
OUTTASIGHT HairOUTTASIGHT Hair makes a multi-tasking scalp serum designed for natural hair and protective styles, including braids, sew-ins and wigs. Its water-based formula is intended to cool and soothe itchy or tense scalps, moisturize for up to 72 hours, and purify without washing the style. The brand grew from customer concerns about hair health and discomfort beneath protective styles and serves people who like to switch up their looks.TWINSBURG, OH
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
JupiterJupiter makes premium, scalp-first hair-care products that treat dandruff and seborrheic dermatitis without the medicinal feel of traditional drugstore formulas. Founded by Ross, Robbie and Alexa after years of struggling with dandruff and dry scalp, the company develops its formulas with dermatologists, colorists and stylists and tests them through clinical trials or consumer studies. Its vegan, cruelty-free products are designed to be color-safe and sulfate- and paraben-free, while a portion of annual proceeds supports Strong Girls United.New York, NY
Alodia Hair CareDr. Isfahan Chambers-Harris founded Alodia Hair Care after seeing the misinformation surrounding textured hair; she brings experience as a medical scientist and trichology practitioner to a brand focused on educating and empowering women. The company creates plant-based, clinically backed care for waves, curls and coils, with particular attention to scalp health and length retention.