Karma Water makes functional hydration beverages, pairing vitamin- and probiotic-infused water with a patented Push Cap that keeps active ingredients separate until you are ready to drink. Its lineup also includes mix-in stick packs, giving the company’s probiotic and energy formulas an on-the-go format alongside its ready-to-drink bottles. Karma’s products are sold through retailers nationwide as well as direct hydration kits.
KapsuleKapsule is a U.S.-formulated beverage startup preparing its first launch around a simpler way to make functional drinks at home or on the go. Its patented click technology releases a concentrated liquid pod into water, eliminating the scooping and mess associated with powdered mixes; the system is designed for people seeking convenient zero-sugar hydration with a reusable bottle.NEW YORK, NY
Kombucha BrooklynKombucha Brooklyn makes probiotic kombucha tea beverages, including 12-ounce ready-to-drink kombucha and kombucha on tap. It also offers home brew supplies.BROOKLYN, NY
CUREBorn from founder Lauren’s experience with headaches and nausea after endurance exercise, CURE makes science-backed electrolyte drink mixes for everyday hydration. Launched in 2019, the company uses plant-based ingredients such as coconut water, pink Himalayan salt and real fruit, with no added sugar or artificial ingredients. CURE has grown from an initial 50 retail stores to more than 21,000 locations and now also makes kid-focused hydration and energy mixes.BROOKLYN, NY
BODYARMOR Sports Nutrition LLCFounded by Mike Repole in 2011 to challenge conventional sports drinks, BODYARMOR Sports Nutrition makes hydration beverages built around electrolytes, coconut water and a no-artificial-dyes, flavors or sweeteners formulation. The Coca-Cola Company acquired the brand outright in 2021, and BODYARMOR has since expanded from its original sports drink into low-calorie and zero-sugar hydration lines, rapid-rehydration drinks and alkaline water.WHITESTONE, NY