Kreed Hair Kare makes hair-care products, with its brand centered on caring for Black hair and natural-hair communities. Black-owned and woman-empowered by Kuki Keys, the company launched five years ago and is currently pausing online operations while it prepares to rebrand; limited older inventory remains available through direct-message orders.
Non-Animal-Tested
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OoumeOoume is a Black-owned, mom-founded Ohio brand created by Briana Davis after she developed a hair-care routine for her son Amir’s curls. It makes gentle, nature-based care for babies and families with curls or coils, including shampoo and conditioner designed for sensitive scalps.
Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
Nae Nae's NaturalsNae Nae’s Naturals is a Black, family-owned business run by husband-and-wife team Terrence and Nevadra “Nae Nae” Johnson. Nevadra developed the company’s signature formula after spending two years seeking a natural answer to her children’s eczema and dry, itchy scalps; an unexpected effect on their hair led the family to share it with friends and build a brand for women with kinky-curly coils.GERMANTOWN, MD